Chai Point made a special mark during the Kumbh Mela in Prayagraj, selling one lakh cups of tea a day at the peak from its limited-edition outlets
The company, which runs tea outlets across the country, is aspiring to become the largest brewer of tea and coffee in India.
Moneycontrol’s Anchal Pathak catches up with the chai-preneur about life, tea-time snacks and the reason why India is crazy about chai
All the existing investors, Eight Roads (Fidelity's India PE arm), Saama Capital and DSG, participated in this round, with some of them investing super pro rata, a company release said today.
A Harvard Business School graduate, Chai Point CEO Amuleek Bijral founded Chai Point in 2010.
Chai Point has entered the snacks segment with jaggery chana and is now competing with Cafe Coffee Day with its BoxC dispensers for coffee and tea inside corporate offices