"They've tried to focus on the enterprise but over the last two years it has really not been successful," said Daniel Ives, a senior analyst at FBR Capital Markets.
In a dollar rally that began last July the single currency has lost around a quarter of its value, and there is little sign of that bottoming out. Deutsche Bank on Tuesday forecast a fall to 85 US cents by the end of 2017.
Shares of Facebook Inc recovered from an 8 percent slide on Thursday, finishing the regular session down less than 1 percent, as Wall Street's initial alarm over mobile revenue results and spending plans subsided.
Andrew B Busch, Global Currency and Public Policy Strategist at BMO Capital Markets in an interview with CNBC-TV18’s Menaka Doshi, talks about if a dollar rout is likely to happen.