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Godrej Consumer re-enters air freshners with 'aer' brand

FMCG major Godrej Consumer Products has launched a range of car and home air freshners under the brand 'aer.' This is Godrej Consumer's re-entry into the segment, which it had exited in 2010.
Advertising cost high in Q1, to further go up: Adi Godrej

Talking to CNBC-TV18 in an exclusive, Adi Godrej, managing director and chairman of Godrej Consumer, says that advertising and promotion cost for the company has risen sequentially and is likely to go up further in the coming quarters

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Godrej Consumer re-enters air freshners with 'aer' brand

Advertising cost high in Q1, to further go up: Adi Godrej