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Why Gen Z is rewriting the rules of building wealth

Gen Z professionals are treating money with ingenuity as well as prudence, unlike prior generations.

September 20, 2025 / 14:30 IST
A new approach to managing money
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A new approach to managing money
Gen Z workers, entering the workforce in a post-pandemic economy, are focusing on financial security at the start of their careers. Unlike millennials, who had used credit cards and consumption on lifestyle throughout their 20s, most Gen Z workers utilize budgeting apps, side hustles, and early investing. They opt for money in a manner that is reflective of a generation raised under economic uncertainty and rising cost of living.
The rise of online investment portals
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The rise of online investment portals
Maybe most noteworthy is Gen Z's exposure to technology-aided investments. Mutual fund SIPs to stock market apps to even cryptocurrencies: they're willing to experiment with options that their predecessors might consider too dicey. The benefits are ease of use, transparency, and accessibility. But it's also exposing them to volatility and false news if they're not cautioned sufficiently.
Balancing stability and ambition
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Balancing stability and ambition
While investments backed by technology are the buzzword now, Gen Z is not forgetting traditional sources of making money. Most are going out of their way to invest in provident funds, insurance plans, and even real estate wherever possible. The focus is on striking a balance between steady long-term investments and high-growth entries. This dual-pronged strategy suggests that they are trying to build financial cushions as well as sources of speedy wealth creation.
Values and conscious investing
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Values and conscious investing
Unlike history, Gen Z couples money choices with values, social responsibility, and ethics and principles of sustainability. Green bonds, social transparent businesses, and ESG funds are their preference over the old blue-chip stocks alone. The trend indicates that to them, money is not merely an accumulation—it's a tool for identity and social consciousness expression, and a new dimension is added into wealth-creation mechanisms.
Challenges in the wealth journey
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Challenges in the wealth journey
Although they are influenced by go-getting, Gen Z employees now have additional challenges to deal with such as student loan debt, costly city life, and unstable job markets. All these may stifle wealth creation, and hence smart investment and long-term thinking are critical. Without money wisdom, experts warn that early financial blunders such as investing in fad cryptos or failing to prepare for retirement may ruin their long-term money ride despite the best of beginnings.
Moneycontrol PF Team
first published: Sep 20, 2025 02:30 pm

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