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    HomeNewsOpinionWhatsApp explores ads in chat app as Meta seeks revenue boost

    WhatsApp explores ads in chat app as Meta seeks revenue boost

    Discussions are at an early stage and include possible subscription fee, say people familiar with the matter

    Financial Times
    ©The Financial Times Limited 2020 Sep 15, 2023 / 10:25 AM IST
    All Rights Reserved. FT and Financial Times are trademarks of the Financial Times Limited Not to be redistributed, copied or modified in any way.
    Estimates from mobile app analyst Data.ai show that WhatsApp, with its 2.23bn monthly active users, is far more popular than Instagram and Facebook Messenger
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