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    HomeNewsOpinionProspects for rural FMCG demand revival don’t look bright, yet 

    Prospects for rural FMCG demand revival don’t look bright, yet 

    While a good monsoon forecast and higher MSPs are good signs, they may not be sufficient to pull rural demand out of a hole

    Ravi Ananthanarayanan
    June 15, 2022 / 10:00 IST
    Hopes are rising that the rural situation may stage a turnaround in FY23.
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