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Ola Electric’s ambitions could leave traditional two-wheeler makers playing catch-up

By not taking a decisive lead into what is the future of mobility, two-wheeler incumbents have left the market open for a disruptor like Ola

March 10, 2021 / 10:24 AM IST
Ola Electric’s ambitions could leave traditional two-wheeler makers playing catch-up

(Image: Reuters)

Even a few years ago the idea that a 10-year old start-up in the ride-sharing business could be a threat to some of the most successful two-wheeler makers in the world would have sounded preposterous. Sure, Bhavish Aggarwal, the founder of Ola, the start-up in question, was bankrolled by Masayoshi Son, the Mr Money Bags of global investing as well as several other blue riband investors. But then Ola wasn’t having it easy, as Uber, the company whose shared transportation model...

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