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    HomeNewsOpinionMarketing Musings: The multibillion dollar political branding industry

    Marketing Musings: The multibillion dollar political branding industry

    Indian political leaders, like their peers across the world, are eager to create brands for themselves. But a person is not a product. What matters is the values they hold dear 

    Sandip Ghose
    November 29, 2022 / 09:25 IST
    Congress MP Rahul Gandhi along with party leaders and workers 'Bharat Jodo Yatra' (File image: Twitter @INCIndia)
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