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    you are here: HomeNewsOpinion

    LinkedIn may be the nerdiest social network — but its strategy is working

    In the past three years, LinkedIn has added about 200 million new users. Its annual revenues have nearly doubled to $10 billion

    Financial Times
    ©The Financial Times Limited 2020 Sep 20, 2021 / 12:36 PM IST
    All Rights Reserved. FT and Financial Times are trademarks of the Financial Times Limited Not to be redistributed, copied or modified in any way.
    LinkedIn may be the nerdiest social network — but its strategy is working

    Elaine Moore It is so easy to make fun of LinkedIn. The professional network is 18 years old — Methuselah by social media standards. Its insistence on adding Instagram-style features can seem cringeworthy. Why would anyone want to put disappearing photos on their LinkedIn page? Who wants to become a LinkedIn influencer anyway? Undeterred, the company is plotting even more bells and whistles. Last week it announced a $25m “creator fund” to encourage users to post more content. TikTok-like short videos...

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