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How Apple captured Gen Z in the US — and changed their social circles

Younger Americans prefer an iPhone over Android by huge margins, creating unusual pressure over how they communicate

©The Financial Times Limited 2020 Feb 22, 2023 / 12:57 PM IST
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How Apple captured Gen Z in the US — and changed their social circles

The Gen Z preference for iPhone is more pronounced in the US than elsewhere. (Representative image)

Patrick McGee in San Francisco Apple has captured Gen Z in the US so thoroughly that younger consumers fear being socially ostracised for not having an iPhone, a trend that will allow the tech giant to gain market share across multiple product categories. Gen Z users — those born after 1996 — make up 34 per cent of all iPhone owners in the US, versus 10 per cent for Samsung, according to new data from Attain, an adtech data platform. The figure...

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