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    Every digital business will need embedded finance in 2022

    Tools like APIs and real-time onboarding and processing make it possible for any non-bank technology company to embed finance with minimal effort and cost 

    Prabhtej Singh Bhatia
    December 29, 2021 / 11:24 AM IST
    Every digital business will need embedded finance in 2022

    AFP/Getty Images

    Consider this – the online cart abandonment rate in e-commerce across industries is between 70 percent and 89 percent globally. When the world is increasingly adopting digital as a way of life, this staggeringly large number only indicates the bulk of missed opportunities and revenue potential for every technology firm. No wonder Buy Now Pay Later, an embedded financial service, became the flavour of the season in 2021. Ever since the pandemic brought more customers to digital platforms for their...

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