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    HomeNewsOpinionConsumer companies are caught between a rock and a hard place

    Consumer companies are caught between a rock and a hard place

    Asian Paints’ margins disappointed but it had its reasons for not hiking prices. As unprecedented inflation is sending input costs soaring, whether to protect margins or volume growth is the difficult question

    Ravi Ananthanarayanan
    October 22, 2021 / 11:11 IST
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