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    HomeNewsOpinionBreaking up Google

    Breaking up Google

    The current anti-trust actions in the US and Europe seeking to break up the search giant’s ad tech business may be too little, too late and finally change little for publishers and advertisers

    Prosenjit Datta
    June 19, 2023 / 08:25 IST
    Even if Google’s dominance reduces, the ad tech business will remain an oligopoly – mostly dominated by US Big Tech.
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