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    HomeNewsOpinionAI frenzy tests Big Tech’s newfound cost discipline

    AI frenzy tests Big Tech’s newfound cost discipline

    Investment in the burgeoning technology is increasing, but there is uncertainty as to when it will start to pay off

    Financial Times
    ©The Financial Times Limited 2020 Aug 4, 2023 / 11:40 AM IST
    All Rights Reserved. FT and Financial Times are trademarks of the Financial Times Limited Not to be redistributed, copied or modified in any way.
    A new investment wave caused by generative AI is already starting to loom, raising questions about whether Big Tech’s spending discipline will prove shortlived.
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