HomeNewsOpinionA profile of the seriously weird average Indian consumer, from the Household Consumer Expenditure Survey

A profile of the seriously weird average Indian consumer, from the Household Consumer Expenditure Survey

We have a picture of the average Indian consumer grabbing a carton of milk in the morning before riding long distances to work, gorging on vada pav and snacks for lunch, washed down with a cold drink, dropping in to buy a toaster or microwave on the way back to her hovel, and ordering cooked meals for dinner while carefully avoiding the dal and vegetables and putting up her feet while knocking back a peg or two of the local hooch

Manas Chakravarty

February 27, 2024 / 08:53 IST

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