Vodafone-Idea may not create a new brand immediately after merger: Report

Vodafone Idea (Image: Reuters)

Moneycontrol News 

Vodafone India and Idea Cellular will likely keep the two brands separate and not rush into creating a new brand after their merger, The Economic Times reports.

"The company name may be merged, but there will be separate brands for urban and rural customers," a source told the paper.

"For the urban customers, post-paid offers will come with a particular branding, and for a deeper reach, there will be a separate one," the source added.

Vodafone has a stronger presence in urban areas, while Idea has deeper penetration in rural regions.

The proposed name for the merged entity is Vodafone Idea Ltd and it will be listed.

Moneycontrol could not independently verify the news.

Also read - Telecom ministry clears Idea-Vodafone merger with conditions

The Department of Telecommunications (DoT) had on Monday approved the merger of the two companies.

The merged entity will be India's largest telecommunication company, with a subscriber base of around 430 million.