Religare's research report on Idea CellularIdea has launched 4G LTE services in four telecom circles – Andhra Pradesh & Telangana, Karnataka, Kerala and Tamil Nadu – at competitive prices (1GB at 3G prices). The launch, currently in tier III/IV cities, will only be extended to metro cities by Mar’16. We think the pricing strategy is at par with peers and would not lead to market share gains for Idea. Nevertheless, its content integrated plans should offer more value to subscribers. Stay cautious.While Idea’s 4G launch will strengthen its high-speed data offering, the coverage is not only thin (merely 75 cities) but also in circles where 4G device penetration is low. We would hence wait to see the company’s pricing strategy for major cities where device penetration is better. Remain cautious.
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