Demonetisation: MobiKwik launches 'lite' app for unorganised retailers

Moneycontrol Bureau

In a bid to take on rival Paytm, MobiKwik today launched a lighter version of its app – MobiKwik lite for 2G, EDGE users. The app will help unorganised retailers across India to receive payments smoothly.

The size of the app is under 1 MB and can be downloaded within 30 seconds. Users can download the app by simply giving a missed call to MobiKwik’s call center from any android phone and sign up with their mobile number.

The move comes as boon for users who face the problem of slow internet connectivity, especially in the tier II and tier III markets.

"Majority of Indians do not have access to digital payments due to connectivity issues. With 250 million smartphones and less than 50 percent net penetration, India is highly undeserved and the adverse impact of this reality is being observed by the masses given the recent demonetisation. To bridge the gap between India and Bharat, we have launched MobiKwik lite,” said co -founder, Bipin Preet Singh during the launch.

The app will be available in all major Indian languages by the end of this week.

Last week, the company announced that its customers will be will be able to pay toll tax at 391 NHAI toll plazas using the mobile wallet.