Thomas Cook to develop AI solutions for India's travel sector

Thomas Cook to develop AI solutions for India's travel sector

Thomas Cook has formed a joint venture with Atirath Technologies to co-develop AI solutions for travel sector, the company said on September 30.

Travel services company Thomas Cook India has formed a joint venture with Atirath Technologies to co-develop Artificial Intelligence (AI) solutions for India's travel sector, the company said on September 30.

The JV will hold equal stake in Indian Horizon Marketing Services, presently wholly-owned subsidiary of Thomas Cook India.

"The JV company will facilitate developing a suite of proprietary intellectual property for the travel domain utilizing Artificial Intelligence (AI), which will assist the Thomas Cook Group," the company said in a statement. The authorised capital of the JV company is Rs 3 crore.

India is among the top two sources of students going abroad for education, accounting for 40% of the total international higher education expenditure worldwide. The company has cited Uber trips data that suggest Indians are travelling extensively, with the number of oversees travellers being second only to Americans.

This is being updated