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New breakfast menu likely to drive growth for McDonald’s: Westlife Development

Over the next 2-3 years, the breakfast will be the key driver of growth for Mc Donald’s, said Amit Jatia of Westlife Development.

March 28, 2017 / 15:47 IST

Amit Jatia, VC, Westlife Development in an interview to CNBC-TV18 spoke about the outlook for the business going forward.

Westlife Development has widespread interests in trading, hospitality and quick service restaurant industry.

One of the fastest growing players in India's quick service restaurant (QSR) sector, Westlife Development Limited (WDL) focuses on putting up and operating Quick Service Restaurants (QSR) in India through its wholly owned subsidiary Hardcastle Restaurants Pvt. Ltd.

Jatia said the company has tried to reengineered the breakfast menu for McDonald’s based on customer feedback, focus groups etc which his resonating well with the Indian consumer.

“The feedback for dosa masala burger, masala scrambled eggs – the consumer feedback is positive,” said Jatia.

Over the next 2-3 years, the breakfast will be the key driver of growth for Mc Donald’s.

Similarly, Mc Café which was launched in 2013 is doing extremely well and have reached 104 in number. The volume growth has grown 70-80 percent from the time it was launched in the same store, said Jatia.

With same-store sales (SSS) and average volume per restaurant ticking higher by the day, the operating leverage is so high that there is decent flow-through to the bottomline. Moreover, with GST coming in, there could be efficiencies in logistic which may again flow through bottomline, he said.

For the entire interview, watch video

first published: Mar 28, 2017 03:43 pm

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