LeEco forays into brick and mortar retail stores

As part of its ambitious expansion plans in India, LeEco, the global Internet and ecosystem conglomerate has on June 7 announced its foray into the offline retail space in the country with its exceptionally popular Le 1s. LeEco's retail entry was marked by the presence of Bollywood star Soha Ali Khan along with Mr. Tin Mok, CEO, APAC and Mr. Atul Jain, COO, Smart Electronics Business, LeEco India. As part of the first launch phase, LeEco has kick-started its offline journey with cities like New Delhi and Mumbai. To strengthen its offline presence, in the second phase, LeEco plans to cover close to 70 percent retail stores across India that contribute to mobile sales, by the end of September 2016.

Commenting on the occasion, Mr. Atul Jain, COO, Smart Electronics Business of LeEco India said, "We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we're thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, we also plan to have our own wholly-owned retail stores across the country." Initially available exclusively on Flipkart, the highly successful Le 1s will now also be accessible to users through retail stores located across prime locations in Delhi. Le 1s has received a tremendous response from consumers since its launch.