UK company reverts outsourced work from costly India

A British company is bringing back its outsourced work to the UK after it realised that outsourcing it to India is no longer cheaper than doing the same work here.

Many British companies outsourced work to India where costs were low.
But in recent years, increasing prices in India have made it a less attractive option than retaining the work in the UK, reports say.

New Call Telecom, which competes with BT and Sky to offer home telephone services, broadband and low-cost international calls, is opening a call centre in Lancashire after being attracted by low commercial rents and cheap labour
costs, according to a report in the Daily Mail.

New Call's chief executive, Nigel Eastwood, said: "We did a cost and service analysis of returning home and there was an absolute parity between what we are paying for a third-party call centre in India and here in the UK." He added that using British staff will also cut costs in the average amount of time taken to deal with customer inquiries.

Eastwood said: "The average handling time in the UK is three minutes. But if you go out to India, you need to add another minute unless it