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Mahindra launches new variant of Thar ahead of Auto Expo

The new range of the popular off-road SUV starts at Rs 9.99 lakh and is aimed at widening Thar's customer base

January 09, 2023 / 12:40 IST
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Blazing Bronze color of the New Thar
Blazing Bronze color of the New Thar

Automobile major Mahindra & Mahindra has introduced a new range of its popular offroader Thar. At a starting price of Rs 9.99 lakh, the company seeks to make the range more accessible to a larger set of consumers, M&M said in a statement on January 9.

The launch comes two days ahead of the Auto Expo 2023, which the company will give a miss along with other big names such as Skoda, Volkswagen and Nissan as well as luxury car makers like Mercedes-Benz, BMW and Audi. India's flagship automobile show will be held from January 11 to 18 in Uttar Pradesh's Greater Noida.

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“To make our offering even better, we listened to our customers and engineered the new range of the Thar with important enhancements. By offering the new RWD (Rear Wheel Drive) variants, we have made it much more accessible to those who wanted to live the ‘Thar life'," Veejay Nakra, president, automotive division, Mahindra & Mahindra, said.

The new range of the Thar is available in two RWD variants and comes with enhanced capability in the Four Wheel Drive (4WD) variants, the company said.