The Times of India (BCCL) has heralded the much-anticipated relaunch of the prestigious Times of India Film Awards (TOIFA) with the unveiling of its inaugural OTT edition.
TOIFA aims to celebrate and honour exemplary talent in acting, content creation, and technical prowess in Hindi films and series which premiered on Indian online video streaming platforms from 1st January 2023 to 31st December 2023.
Sivakumar Sundaram, Chief Executive Officer (Publishing) & Executive Director of Bennett, Coleman & Company Ltd. (BCCL), along with the illustrious advisory council member and acclaimed producer Siddharth Roy Kapur (Founder, Roy Kapur Films), and Shibashish Sarkar (President of the Producers Guild of India) addressed the media.
Sharing his excitement, Sivakumar Sundaram said: “The Times of India Film Awards (“TOIFA”) has emerged as the definitive awards platform for the Indian film industry. This year, recognizing the increasing significance of streaming platforms, we are delighted to launch the TOIFA – Hindi OTT edition. Through a rigorous voting process in partnership with the Producers Guild of India, we will celebrate outstanding talent from across 28 different award categories on OTT.”
Shibasish Sarkar, President, the Producers Guild of India also shared, “We are delighted to partner with the TOIFA OTT Awards and are confident that they will provide credible and prestigious recognition for outstanding work in the streaming space. Especially so, as the jury/academy comprising Producers Guild of India members will be voting on the various award categories.”
The vision behind the revamped TOIFA Awards is to create credible accolades that cover the entire span of the Indian entertainment industry. It aims to provide a platform that brings out the best work in the field of entertainment, ensuring that outstanding contributions across all facets are recognized and celebrated.
The TOIFA Awards is being mentored by an Advisory Council comprising of industry stalwarts like Rajkumar Hirani, Shoojit Sircar, Sameer Nair, Siddharth Roy Kapur, Nikkhil Advani, Aanand L. Rai, Guneet Monga Kapoor, Raveena Tandon and Madhureeta Mukherjee.
Founder of Roy Kapur Films and Advisory Council Member at TOIFA, Siddharth Roy Kapur, shared his enthusiasm and said, “I am pleased to join the Advisory Council of the TOIFA OTT Awards. I have been most impressed by the commitment of the organizers to create a credible and respected platform that will recognize excellence in streaming. This aligns perfectly with our shared goal of celebrating exceptional talent across all creative and technical disciplines in the industry.”
To ensure consumers have a voice, the TOIFA OTT edition has introduced People’s Choice Voting Awards in four popular categories, Male Actor - Web Film, Female Actor - Web Film, Male Actor - Web Series and Female Actor - Web Series!
The OTT edition will inaugurate several avant-garde categories to mirror the transformative shifts in content consumption.
The event will be held in the last week of July 2024, in Mumbai.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
