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Parul Gulati’s journey from actor to entrepreneur with Nish Hair

Parul Gulati turned her personal hair struggles into a powerful business journey with Nish Hair, a brand focused on confidence and inclusivity. From actress to entrepreneur, she’s redefining beauty and inspiring women to own their story.

August 06, 2025 / 16:35 IST
Parul Gulati, a popular Indian actress, transitioned from the entertainment world to entrepreneurship by launching Nish Hair, a premium hair extension brand, after facing personal struggles with hair thinning and a lack of quality hair solutions in the market.
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Parul Gulati, a popular Indian actress, transitioned from the entertainment world to entrepreneurship by launching Nish Hair, a premium hair extension brand, after facing personal struggles with hair thinning and a lack of quality hair solutions in the market.
She started Nish Hair in 2017 with the vision of making hair extensions more accessible, natural-looking, and empowering for women, especially those dealing with hair loss, alopecia, or styling insecurities — combining beauty with confidence.
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She started Nish Hair in 2017 with the vision of making hair extensions more accessible, natural-looking, and empowering for women, especially those dealing with hair loss, alopecia, or styling insecurities — combining beauty with confidence.
Parul personally researched and tested various hair types and techniques before finalising her product line, ensuring that Nish Hair offered 100% human hair extensions with easy application and minimal damage, catering to all hair types and tones.
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Parul personally researched and tested various hair types and techniques before finalising her product line, ensuring that Nish Hair offered 100% human hair extensions with easy application and minimal damage, catering to all hair types and tones.
With zero background in business, Parul took the self-taught route — learning e-commerce, product sourcing, and social media marketing — using her own experiences and audience insights to build a brand from scratch without external funding.
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With zero background in business, Parul took the self-taught route — learning e-commerce, product sourcing, and social media marketing — using her own experiences and audience insights to build a brand from scratch without external funding.
She often models and promotes the products herself, using platforms like Instagram and YouTube to educate women about hair care and styling while showcasing how Nish Hair can transform not just looks, but self-esteem.
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She often models and promotes the products herself, using platforms like Instagram and YouTube to educate women about hair care and styling while showcasing how Nish Hair can transform not just looks, but self-esteem.
In 2023, Parul pitched Nish Hair on Shark Tank India, impressing the judges with her clarity, vision, and passion — and walked away with a successful deal that catapulted her brand into national attention and wider retail expansion.
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Today, Nish Hair is not just a beauty brand but a movement led by Parul Gulati, aiming to normalise hair extensions as part of self-expression, while inspiring young women to turn personal challenges into thriving business opportunities.
Today, Nish Hair is not just a beauty brand but a movement led by Parul Gulati, aiming to normalise hair extensions as part of self-expression, while inspiring young women to turn personal challenges into thriving business opportunities.
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Today, Nish Hair is not just a beauty brand but a movement led by Parul Gulati, aiming to normalise hair extensions as part of self-expression, while inspiring young women to turn personal challenges into thriving business opportunities.
Entertainment desk
first published: Aug 6, 2025 04:34 pm

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