BTS' LINE FRIENDS BT21 issues apology for promoting NewJeans due to 'setting error'

On June 19, 2024, BTS' LINE FRIENDS BT21 issued a detailed apology on their official X account after mistakenly promoting NewJeans IP through their channel. The incident, which occurred on June 18, shocked and angered many fans, leading to significant backlash.

BT21, the LINE FRIENDS characters created by BTS, unintentionally posted and promoted content related to NewJeans IP on their official X account. The post was quickly deleted, but not before fans noticed the error. This mistake was particularly sensitive due to the ongoing feud between NewJeans’ agency ADOR and HYBE, which had already involved BTS' name and caused tension among fans.

BT21's apology began by acknowledging the error and expressing deep regret for promoting an advertisement of another group's IP. They explained that the incident occurred due to a 'setting error' which led to the unintended promotion of unrelated content.

"Dear fans, we deeply apologize for the recent promotion of another IP (NewJeans) through our official channel. This post was mistakenly sent out due to a setting error, which resulted in the promotion of unrelated content. We understand the gravity of this mistake and assure you that we will take more caution in the future to prevent any such occurrences. We appreciate your understanding and continued support," read the note.

The apology did little to quell the fans' agitation. Many pointed out the unfortunate timing and the coincidence of promoting NewJeans through a BTS-related account amidst the ongoing issues between HYBE and ADOR. Fans reiterated their support for BTS and demanded assurance that such mistakes would not happen again.