Ila Arun pens emotional tribute to brother Piyush Pandey: 'We have lost our greatest brother...'

Ila Arun mourns brother Piyush Pandey

Ila Arun, a seasoned singer and actor, is mourning the death of her brother, the late renowned adman Piyush Pandey, who died on October 23.

His passing has caused a profound hole in his family's life as well as in the Indian advertising industry.

Ila posted the devastating news on social media, expressing her feelings in a passionate post. She shared a sentimental photo of herself putting a tilak on Piyush's forehead along with her words.

She captioned the post as, “Dear loved ones, With a devastated, heartbroken, and lifeless spirit, I am writing to inform you that we have lost our dearest and greatest brother, Piyush Pandey, this morning. Further details will be shared by my brother, Prasoon Pandey. Rest in peace, dear brother.”

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The Pandeys have always been a creative force. Prasoon Pandey, Ila's brother, is another well-known figure in the advertising industry who has received praise for his efforts all over the world.

He has received recognition for his creative genius at major events such as the Cannes Lions, Clio Awards, New York Festivals, Spikes Asia, and AdFest.

As evidence of the family's extraordinary creative heritage, the Gunn Report also listed him as one of the Top 25 Advertising Film Directors in the World.

Also Read: How Piyush Pandey turned Amitabh Bachchan’s ‘angry young man’ into an ‘angry old man’ for the polio campaign

Piyush Pandey's creative abilities went well beyond advertisements, even though he is most remembered for having revolutionised Indian advertising. In a brief but unforgettable display of his inventiveness, he even played a cabinet secretary in Shoojit Sircar's Madras Café.

With his very first Sunlight Detergent commercial, Piyush's journey started off modestly, but what came next was nothing short of remarkable. From Fevicol's "Todo Nahin, Jodo" and Cadbury's "Kuch Khaas Hai" to Vodafone's ZooZoos and Pond's "Googly Woogly Woosh," he went on to create some of the most recognisable advertising campaigns ever seen on Indian television.