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Tesla entry won't dent Indian EV players' market share, say experts

The experts believe that although the arrival of Tesla may not bring a big jump in EV volumes immediately, it will change people's perception about EVs.

July 16, 2025 / 14:37 IST
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Tesla Mumbai showroom

Tesla's entry into India will not impact the electric vehicle (EV) market share of homegrown brands like Tata Motors and Mahindra & Mahindra as it is most likely to compete with players having electric models in the price range of Rs 45-60 lakh, according to sector experts.

The US EV major opened its maiden India showroom in Mumbai on July 15 and launched the Tesla Model Y electric mid-size SUV at a starting price of Rs 59.89 lakh (ex-showroom).

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The Model Y is being shipped from Tesla's Shanghai factory in a completely built-up (CBU) form. The Indian government levies a 70% basic customs duty (BCD) on imported fully-built cars having a cost, insurance and freight (CIF) value of up to USD 40,000.

Due to import tariffs, the Model Y's starting price is way higher than the price of the top-of-the-line variants of the Harrier.ev and the XEV 9e, which are the flagship electric SUVs of Tata and Mahindra, respectively.