Nazara's AI push: Plans to acquire 50% stake in Europe's Bluetile, BestPlay for $100 million

The acquisition will enable Nazara to establish a scalable platform for AI-enabled game development, distribution and publishing across its global gaming portfolio.

Nazara Technologies is acquiring a 50 percent controlling stake in European casual gaming studio Bluetile and rewards-driven gaming platform BestPlay for $100.3 million (Rs 918 crore).

The company said the acquisition will enable the diversified gaming and sports media firm to establish a scalable platform for AI-enabled game development, distribution and publishing across its global gaming portfolio.

“Nazara UK’s acquisition of Bluetile and BestPlay brings proven strengths across game development, player engagement and distribution, and will add meaningful synergies to our global gaming platform," Nazara Technologies founder Nitish Mittersain said in a statement.

"The team has embedded AI at the core of its operations — not just as a tool, but as a competitive advantage across development, marketing and live operations. This acquisition marks an important step in our strategy to build AI-enabled, globally scalable gaming businesses," he said.