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Storyboard: The 'Mauka Mauka' story

What started off as an ad for the Indo-Pak match is now a series of sorts for every India match this World Cup, it is Star India‘s Mauka Mauka ad which has been a big hit especially on social media. So how did this come about and what happens if and when India loses. Storyboard talks to the creators of the campaign.

first published: Mar 1, 2015 01:58 pm

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