Will the E-Commerce bubble burst in 2012?

Ashish Gupta/ Forbes India

The excitement around e-commerce companies today is eerily similar to that in 1999-2000. Are the fundamentals different this time?

Internet-oriented companies are very much here to stay. There are north of 50-60 million users in India, even by the most conservative counts, which was not the case the last time when people got excited about the Web. Several billion dollars worth of transactions have already happened on the Web on travel sites. That, again, has never been the case earlier. There is no difference in the advantage of using the Net in India compared with anywhere else in the world