Modi understands branding, is a great ad man, says S4 Capital's Martin Sorrell

Indian Prime Minister Narendra Modi understands branding and is a great ad man, Martin Sorrell, executive chairman, S4 Capital, a digital advertising and marketing services company, has said.

"He (Modi) understands branding. He's a great ad man," the S4 Capital chairman told Moneycontrol in Davos on January 20, adding India is front and centre at the World Economic Forum.

"Indian representation is very strong. It is strong not only in India but increasingly abroad," he said. “Also, the projections are that by 2050, India will be the third-largest economy in the world. It's already the most populous economy in the world. Its birth rate, although it is coming down, is still strong enough to increase the population. I am an increasingly raging Indian bull.”

Last year, too, the advertising guru said Modi was the ultimate master of branding and done a superb job on positioning India. He had said that amid the geopolitical issues involving the US and China, the Russia-Ukraine situation, and the intense conflict in the Middle East, India emerged as the go-to market and an alternative to China in Asia.