Mark Zuckerberg says Meta AI now has 1 billion users, eyes monetisation and personalisation

Meta’s artificial intelligence assistant has officially crossed a major milestone: one billion monthly active users across Facebook, Instagram, WhatsApp, and Messenger. CEO Mark Zuckerberg shared the update during the company’s annual shareholder meeting on Wednesday, calling the AI tool a key pillar of Meta’s future.

This surge in usage follows the recent launch of a standalone Meta AI app in April. Despite the billion-user benchmark, Zuckerberg noted that the product is still in its growth phase. “It may seem kind of funny that a billion monthly actives doesn’t seem like it’s at scale for us, but that’s where we’re at,” he told shareholders.

The company’s near-term goal is to deepen user engagement through more personalised interactions, voice-based conversations, and entertainment features. Monetisation, however, is on the horizon. Zuckerberg floated the idea of either paid recommendations or a subscription model to unlock more compute power—similar to how OpenAI monetises ChatGPT.

This aligns with reports from earlier this year that Meta was preparing a subscription-based model for its AI service, potentially positioning it as a direct rival to other premium AI platforms.