Madhav Sheth-led AI+ to launch NovaFlip flip phone in India under Rs 40,000

AI+ Smartphone, led by Madhav Sheth, has announced plans to launch what it claims will be India’s most affordable flip smartphone. The device, called NovaFlip, will be priced under Rs 40,000 and is scheduled to go on sale in the first quarter of 2026.

With this announcement, AI+ is entering the growing flip phone segment, which has so far been dominated by much more expensive devices. The company says the NovaFlip is meant for users who like the compact and practical nature of flip phones but still want the features of a modern smartphone.

NovaFlip will be the first model under the company’s new flagship Nova Series. This series will also include other premium devices such as the Nova Pro, Nova Ultra, and a foldable phone planned for the future. According to the company, the Nova Series is meant to expand its presence beyond mid-range phones and address users looking for newer form factors at more accessible prices.

AI+ said the NovaFlip will run on NxtQuantum OS, an operating system designed to work differently when the phone is folded and when it is opened. When the device is closed, the focus is on quick checks such as notifications and basic information. Once opened, it is meant to behave like a regular smartphone with a full-screen experience. The company has also highlighted that the operating system will not come with preloaded apps or tracking features, giving users more control over their data.