Infosys on June 18 launched its Generative Artificial Intelligence-enabled marketing suite Aster to bring agility to the marketing value chain for business-to-business (B2B) and business-to-consumer (B2C) brands.
"It drives AI-led transformation of marketing with an integrated, real-time view across customers, brands, channels, and trends enabling companies to increase ROI (return on investment) from marketing," the company said in a release.
Aster uses the AI and Gen AI capabilities of Infosys Topaz to amplify marketing capabilities.
Infosys Topaz is an AI-first set of services, solutions, and platforms using generative AI technologies.
Infosys said Aster has led global brands to realise up to 50 percent increase in repeat buyers, 30 percent improvement in the cost of marketing operations, and 40 percent increase in sales.
Citing an example, Infosys said Aster created a holistic digital ecosystem as the creative partner for an international racing giant - with visual experiences that were highly customised for user groups to boost engagement.
The content engine, along with a ticketing system, has helped the business turn millions of fans into lifelong customers.
The Topaz-powered suite has helped brands improve channel efficiencies by analysing performance data and adapting strategies in real-time, it said.
"Infosys Aster’s AI-led marketing capabilities, coupled with Infosys’ experience of driving marketing and experience transformations, is well positioned to serve the needs of progressive marketers,” Peter Bendor-Samuel, Founder & CEO, Everest Group, was quoted as saying in the release.
Sumit Virmani, Global Chief Marketing Officer (CMO), Infosys, said Aster can transform marketing into the powerful growth engine that CMOs need.
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