It seems like Apple's AI-powered makeover of Siri is in full swing. According to Bloomberg’s Mark Gurman, Apple has built an internal chatbot app to test new AI features for Siri. The tool is designed for employees, giving them a sandbox to simulate real-world interactions while providing feedback on features under development.
The app resembles other consumer-facing chatbots, supporting multi-topic conversations, memory of past exchanges, and extended back-and-forth dialogue. Apple, however, has no plans to release it publicly. Instead, it functions as a test bed to decide which capabilities should make it into Siri itself.
Not all Apple executives are sold on the chatbot format. Software chief Craig Federighi, speaking at WWDC, emphasised that Apple’s vision is to embed intelligence seamlessly into user experiences rather than bolt on a standalone chatbot. That philosophy explains why Siri’s upgrade is being designed to handle in-app actions and respond with more personal context.
Behind the scenes, Apple is running two tracks: one powered by its in-house AI models, the other using external models from partners such as Google. The company’s target is to launch the overhauled Siri by next spring.
In parallel, Apple is working on “Answers,” a project aimed at delivering a ChatGPT-like search experience, but built entirely on Apple’s own AI infrastructure. Together, the initiatives highlight Apple’s cautious but deliberate approach to catching up in generative AI—focusing less on hype and more on how the technology slots into its ecosystem.
If successful, Siri could move beyond basic voice commands into something more adaptive and genuinely useful—a reinvention Apple has needed for years.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
