The top story this week deals with the economic slowdown and its impact on the media industry. India's largest media buying company, Group M has revised its growth forecast and says that ad spends will only grow by 8.5 percent this year.
In January, it had forecast a 9.9 percent growth rate. The 1.4 percent downward revision, it says, is because advertisers, especially in sectors like FMCG, telecom and banking and financial services have cut spends.
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