Rama Bijapurkar: The whole six yards

By: Rama Bijapurkar/ Forbes

Many countries like China and Japan underwent a social engineering before they became economic powers. Those nations now have largely homogenous populations and cultures. India, however, abounds in diverse, often conflicting, populations and cultures. But there seems to be a convergence of aspiration among its people. Only the ways to achieve the goals differ

Rama Bijapurkar is a thought leader on market strategy and consumer related issues in India. She has her own market strategy consulting practice and works with Indian and global companies. On her Web site, she describes her mission as bringing ``market focus to business strategy