Ensuring consumer safety

Fake products have plagued global markets for a long time and brand owners have taken consistent initiatives to curtail this menace. As world-class innovations get tailor-made and are adopted in India, Annabel Dsouza examines how packaging technology provides the first line of defence against counterfeiting.

March 12, 2012 / 16:23 IST

Annabel D'Souza

As India

first published: Mar 5, 2012 04:53 pm

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