Ad Ex in India expected to grow by 11.6%: GroupM

According to the GroupM’s, This Year Next Year report, advertising expenditure or Ad Ex in India is expected to grow by 11.6 percent over last year - that translates to additional revenues of Rs 45,000 crore more than 2013. While digital is expected to grow at a whopping 35 percent, television which grew at 13.8 percent last year will be growing at 12 percent this year. Here are the details.