Brands sign on small hotshops: Aren't big ones delivering?

Something's going on in the advertising business. Spate of big brands have recently decided to rope in independent hotshops to work on key brands.

May 03, 2011 / 12:19 IST
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Something's going on in the advertising business. Spate of big brands have recently decided to rope in independent hotshops to work on key brands.

So whether it's Audi getting all its cars to join the A8 at Creative Land Asia or Pepsi Co entrusting Taproot with it critical world cup campaign for Pepsi or Scarecrow coming on as a consultant to a new brand launch Nestle
first published: May 2, 2011 09:33 am

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