Electronic Arts has 3 to 5 new IPs for next-gen consoles

According to the president of Electronic Arts Labels, Frank Gibeau, Electronic Arts (EA) is working on three to five new intellectual properties (IPs) for the next generation of consoles. Gibeau says that the best time to launch new IP would be the start of the next console generation according to an interview with GamesIndustry.“The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms,” Gibeau told GamesIndustry. “Right now, we’re working on three to five new IPs for the next gen, and in this cycle we’ve been directing our innovation into existing franchises,” he added. Gibeau also talks about introducing new IP this late into a console generation, “as much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle. They end up doing okay, but not really breaking through”.

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