The Tamil Nadu government passed an ordinance earlier this month to prohibit online gambling, classifying online rummy and poker as "online games of chance."
In a bid to grab eyeballs and add a credibility factor, real-money game brands in India are roping in big names from entertainment and sports, pushing overall marketing spends to record highs for the sector.
Games24x7 plans to use the funds raised to accelerate its user growth, content development, and technological capabilities.
The task force is really the first step towards formalization of the AVGC industry, says Bhavin Pandya, Games24x7.