Kotak Mahindra Capital Company Ltd, CLSA India Pvt Ltd, Edelweiss Financial Services Ltd, Motilal Oswal Investment Advisors Ltd have been appointed as investment bankers to the issue.
The market for chain restaurants including cafes and quick service restaurants (QSR) is expected to grow at 20 per cent a year to reach Rs 51,000 crore (USD 8bn) by 2021, a recent report said.
McDonald's India is stepping up its operations in western and southern markets of the country by doubling its outlets with an investment of Rs 750 crore in the next five years.
While most brands in the Quick Service Restaurant category are trying to advertise their deals and menus, McDonald's new TVC communicates the mantra of taking a digital timeout and sharing a few moments with your loved ones. Storyboard went behind the scenes to find out how McDonald‘s plans to tell this story to its audience.
When Sanjay Mahtani and Jay Singh chanced upon a huge unused space at the Bombay Dyeing Mills in central Mumbai, they first thought it was too big for their requirement. “It was an empty warehouse, a dump. And it was 12,000 sq ft—I only needed 7,000 sq ft for Hard Rock Café [HRC],†Mahtani says.
Quick Service Restaurants (QSR) Industry are going all guns blazing to tackle the current economic gloom by offering a range of combos and price cuts to generate demand. Rising raw material costs and steep real estate investments are not making it any easier.
Gaurav Ahuja, along with his wife Neha, launched the Red Ginger Group in 2008, leaving behind a plum corporate job with Standard Chartered. Their brand of quick service restaurant (QSR) is spread across nine cities in the country, and the duo has already gross revenues of Rs 18 crore this year.
For now, Samir Kuckreja has managed to revive the fading eatery chain. But can he propel it back to its former glory?