Storyboard's 'web check and must follow' section takes a loot at Damodar Mall, the Chief of Customer Strategy at Reliance Value Retail who recommends following ‘Seth Godin‘, the new age consumer thinker on Twitter.
Damodar Mall, Director, food strategy at the Future Group tells Samar Srivastava, in a market that is growing at 10 percent per annum, the returns on ideas are far greater than those on efficiency,
"It's not about what‘s the right thing to do. It‘s about what‘s the first thing you can do."