A rapidly evolving and urbanizing population in India has begun to seek eclectic health and wellness services to treat extant symptoms of stress and lifestyle afflictions. One of the most bothersome is joint pain, which typically restricts patients’ movements and causes associated health conditions, like stress and weight gain. However, unlike patients in developed societies, where invasive surgeries might be the only recourse, Indians suffering from such conditions can count on innovators who are developing technologically proficient ways to diagnose and treat body pain. A leading example is FlexifyMe, an integrated digital platform which provides AI-powered diagnoses and creates a customized rehabilitation plan for every customer, in conjunction with a team of physiotherapists.
Like all great ideas, FlexifyMe stemmed from a profound life-altering personal experience. Manjeet Singh, Co-founder, FlexifyMe, was laid low by a bout of lumbar spondylosis, a degenerative condition which affects the lower back. When conventional therapeutic measures failed, surgery seemed the only way out, which would have ruled out sports or exercise for the rest of Manjeet’s life. He also reported weight gain, increased stress levels and sleep disorders in the interim. But, avoiding surgical intervention, Manjeet Singh was able to heal himself naturally, in the process developing a deep empathy for others suffering from similar afflictions. “It really motivated me to help millions across the globe heal themselves to live a healthy and happy life.”, he says.
FlexifyMe came into being as a one-stop solution for a variety of body aches and pains, typically affecting joints in neck, lower back, wrist, hand, knee and ankle. To begin with, every patient is put through an AI-powered scan, which detects strengths, weaknesses, and alignment issues in the body. This initial assessment is bolstered by a one-on-one consultation with one of FlexifyMe’s empanelled physiotherapists, who analyses the results of the scan to ascertain the precise cause of the pain. FlexifyMe then uses the combined data from the AI-powered scan and physiotherapist’s report to create a customized recovery plan, which includes expert care and regular monitoring, invariably leading to a complete cure.
While FlexifyMe boasts of a robust business model, with a large cohort of potential customers, its rise as an early-stage startup has been shaped by a fortuitous association with IDFC FIRST Bank. Not only has it received impeccable support through FIRST WINGS, IDFC FIRST Bank’s dedicated startup banking program, FlexifyMe was also among the Top 100 startups selected during Leap To Unicorn Season 1, a platform for startup growth and funding created by IDFC FIRST Bank, in association with Moneycontrol and CNBC-TV18. It was during the program that Manjeet Singh’s vision of FlexifyMe really came to fruition. “It was very beneficial. And the best part was the expert sessions done, which adds a lot of value. We were able to improve our deck and raise $ 1 million in our seed round”, said Manjeet Singh.
With a sizeable investment corpus in hand and positive reviews pouring in from satisfied customers across India, FlexifyMe seems destined for accelerated growth. The guiding hand of IDFC FIRST Bank will be omnipresent at every stage of their growth journey, through cutting edge startup banking services and access to a treasure trove of operational knowledge. No wonder Manjeet Singh has no qualms in declaring IDFC FIRST Bank “one of the best startup-friendly banks”.
Just like this startup, you can also aim for the success of your startup with the right mentoring, networking and fundraising avenues. Join Leap To Unicorn Season 2 – a special initiative for startup growth by IDFC FIRST Bank, Moneycontrol and CNBC-TV18.
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Moneycontrol Journalists are not involved in creation of this post.
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