Axis Direct's report on Hero Motocorp
We interacted with Hero Motocorp (HMCL)’s management. Volumes have recovered well after demonetization. This reflects better in the retail sales which are almost back to flattish YoY after the 50%/22% drop in November/December. However, there are cost pressures in Q4, as commodity prices hit margin with a lag. Price hikes offset this partially.
Outlook
After 5 years of flattish volume (only 2% CAGR), we expect HMCL’s volume to grow by 13/12% in FY18/19. A recovery in rural demand (50% of HMCL’s sales) and measures to recover scooter market share (9% in Feb from 14-15% earlier) is an earnings and rerating trigger. Valuation at 17x and 11x FY18 PE and EV/EBITDA is undemanding for a quality franchise in recovery mode. Maintain BUY with TP of Rs 3,841 (13x FY18E EV/EBITDA).
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