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Web3 gaming could provide better monetisation opportunities, say top Indian gaming founders

Web3 can be as big of an opportunity for India as Web2 was for China, said MPL co-founder Sai Srinivas

May 06, 2022 / 15:01 IST
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Web3 gaming could provide potentially better monetisation opportunities for game developers in India, the country's top gaming founders said in a panel discussion on May 5.

Web3 is dubbed to be the next iteration of the Internet, which will be decentralised and run on blockchain.

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"Monetisation on games has been a challenge in the India market, even in a freemium model, except for a few top grossing games. The in-app purchase (IAP) conversions has been low and eCPMs (effective cost per thousand impressions) have been fairly low. I think web3 is providing a completely different set of monetization opportunities with potentially higher ARPU (average revenue per user)" said Nazara Technologies founder Nitish Mittersain in the panel discussion held at IGDC Blockchain Gaming Summit in Bengaluru.

Apart from Mittersain, the panel consisted of Mobile Premier League co-founder Sai Srinivas and JetSynthesys founder Rajan Navani. It was moderated by India Game Developer Conference (IGDC) convenor Rajesh Rao.