E-commerce companies have started taking orders for non-essentials from consumers in cities even classified as ‘red zones’ after the government relaxed norms for lockdown 4.0. The online retail platforms have started taking orders for non-essentials in cities such as Mumbai and Bengaluru, industry insiders say.
Confirming the development, Paytm Mall said they have started deliveries for all their PIN codes for non-essentials as well. In a statement, Srinivas Mothey, Senior Vice-President Paytm Mall, said: “Our merchants, offline shopkeepers, and logistics partners have all ramped up operations in tier-I metro cities and all red zones in the country. We have opened up all our pin codes and are now taking orders for non-essentials’ delivery.”
While the state governments have not yet officially come out with rules and regulations for operations in their specific areas, many relaxations have already been offered. This is part of the baby steps the government is taking to enable opening up of the economy, which has suffered a body blow after a two-month-long lockdown because of COVID-19.
An Amazon India spokesperson did not share details of areas that have been opened up for servicing, but said they were looking to revive the six lakh retailers and small businesses which sell on the platform.