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To spend Rs 40-50 cr for brand building in FY16: Eveready

The company will be investing significantly into brand building of Eveready to the tune of Rs 40-50 crore in FY16 with major focus on showcasing lighting business led by LEDs rather than under battery business, says Amritanshu Khaitan.

first published: Nov 24, 2014 12:24 pm

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